“Community” is a broad term and many have opinions on how to set up, grow, engage, and measure your community activities. Through trial and error, I have a set of my go-tos when I’m building a community that will focus on inclusivity, transparency, openness, collaboration, and participation.

In this talk, I’ll cover a few of the top things to think about with your community efforts. I’ll touch on open source communities and how project usage can feed the product-led growth model. I’ll close with sharing some case studies from communities in different areas of their evolution.